When people click a certain search result, they already have an interest to find out more. We suggest you give them more too.
In content, that is.
Otherwise, just like the wave, they will surf away. Your loss.
Just what does it take to have great content.
First off, it’s the words, sentences, paragraphs that make it a great read. We call that copy.
It sets off the tone of your message. What are you trying to tell the online users? How are you trying to get their interest to read on?
Next is the design, its layout, typography and images. Do they appeal you even further? Are the design elements easy on the eyes?
Both parts, taken together, should be a journey for the readers. They should want to keep going. They should want to enquire, buy or get in touch.
That is the power of content. so make it matter.
Purpose should be very clear in all pages of your website. In every turn of the readers, the execution of purpose should be clear and simple. And if it is, you will see the results through visitors becoming clients.
Because we at Cocoa Promotions knows all too well about content quality, we make sure that the attention we put into your website content is as much as what we put in everything else that goes on behind the rest. Unless the content is right, everything else does not matter as much.
To find out how you can improve and optimise your content as part of your overall digital marketing strategy, contact us today: