By outsourcing digital marketing you can enjoy financial as well as operational benefits for your organisation.
Outsourcing digital marketing can prove a beneficial and cost efficient means of completing your online marketing. It can certainly save you money when compared to paying for multiple training courses or even employing a team of skilled and experienced marketers. However, what is the right price to pay and how much should you expect to pay for a decent service?
The amount you need to pay will depend on the range and type of services that you require. Some forms of digital marketing naturally cost more than others, generally because they take longer and require more expertise on the part of the company that is providing the service for you.
Consider what services you require before shopping around. If you’re looking for a basic SEO campaign then you shouldn’t be paying for PPC or for a full marketing mix. By determining your needs before you get quotes you can be certain that you are seeing fair and reasonable prices rather than those that look good because they offer less.
Regular Contracts Or Pay As You Go
A regular contract will often yield lower prices and it may provide you with access to professionals as and when required. Some contracts work on a pay as you go type deal so you pay for what you need, when you need it. Bear in mind that most online marketers will be able to offer a sliding scale of payments whereby they can offer a discount if you order more in one go.
Determine your needs. A small website for a single person may not necessitate a regular, ongoing contract, whereas a large ecommerce website that requires SEO, PPC, and other forms of marketing may justify an ongoing monthly solution.
Costs And Additions
Some forms of advertising attract costs that need to be built into prices. For example, PPC campaigns will not only require payment for the services provided by your marketer but you will also need to pay for the clicks and visitors that you receive to your website.
If you are paying for a full SEO service then you shouldn’t have to pay any additional costs on top, because your marketer should have already considered these additional prices when calculating your quote cost.
Escalating Your Budget
If you are uncertain of your required budget size or you want to be sure that you will truly benefit from outsourcing digital marketing then consider starting with a small or test project before moving on to bigger, better, and more comprehensive packages. Bear in mind that digital marketing methods like SEO will take time to yield results.
Increasing your budget in this way can be a beneficial way of ensuring that the board or decision makers are on board with the idea of outsourcing the work too. It will enable you to determine a return on investment.
Time Is Money
One of the greatest benefits of outsourcing digital marketing is that it enables you to get on with the daily running of your business. You will be given the opportunity to service contracts, network with other business owners, and develop new products or services. All the while, your marketing agency will handle the marketing of your website and business.
When calculating a fair cost, determine how much you will be able to make and how much benefit your business will receive by having you at the helm and giving your all. This can be difficult to put a specific financial value on but by calculating your own value you can calculate the value of outsourcing too.
How Much Will Outsourcing Save You?
Calculate how much it will cost to employ a team of marketers and to pay all the associated overheads. Overheads include training, utilities, software and hardware. You will need to pay the best salary in order to attract the best candidates so do bear this in mind when you are comparing costs.
There are costs concerned with both sides of the equation. Whether you choose to hire your own marketing team or outsource to a professional agency you will find that there are financial benefits and pitfalls and it is your job to ensure that you choose the most viable and beneficial alternative.
The Cost Of Outsourcing Digital Marketing
Generally, you get what you pay for with digital marketing as you do with virtually any service or even product. Consider your marketing budget and find the best available outsourcing company that will be able to offer you effective, efficient, and long term results in exchange for the money that you pay them. Outsourcing digital marketing can prove a cost effective alternative to undertaking the work yourself.