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Google Algorithm Strategies ImageI have seen huge fluctuations in SERPs for my websites and clients’ websites on the above dates. More so than any major algorithm update in the past 18 months.

There does not seem to be any breaking news from main sources so I am wondering if it is a series of updates for just google.co.uk

News and recent links seems to be most affected with older press releases jumping up the rankings and newer ones ranking up top and then disappearing all together.

The handling that has worked the most effectively has been to re-syndicate all of the new content and be very active with GWT and social. This has given new content resurgence and older, less relevant content has dropped but it has been slow going and a lot of work.

It is almost as if on-page content freshness signals have become less important. I will keep you posted on my findings as the SERPs update.

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