Using these on-site SEO tips you can optimise your site in just 5 minutes per page.
On-site SEO is considered an important part of the search optimisation process and while good optimisation is a long term and ongoing challenge, checking a page of your website is optimised need only take a few minutes with these on-site SEO tips.
Follow the guide below to find any potential optimisation problems and to find ways in which you can improve on your existing website content. You will still need to develop links from external sources and continue to add fresh content to enjoy the best results but good on-page SEO creates the perfect ground from which to start a campaign.
Check that you have included primary keywords on your page as well as additional, related keywords. Also check that the density of the page is not too high. If you find that there are a large number of instances of one keyword then look to replace them.
One way of replacing keywords, other than using related alternatives, is to use different stems and inflections. These will be considered highly relevant to your primary keyword and it is relatively simple to alter a sentence so that a different inflection still works well with the content.
The title tag serves a number of purposes. It will be displayed at the top of a web browser when somebody visitors your website. Many visitors will use the title of the page should they choose to share your content or provide a link to the page. It will also be used when your website is listed in search engine rankings.
Ensure the title tag is appropriately short, contains your primary keyword, and is an accurate and concise indication of exactly what your web page offers. Accuracy and relevance are certainly important here.
When formulating their search engine result pages, search engines not only use the title tag for a page but they will also typically use the web page description as provided in the head section of a website. This means that by creating a title and description that is not only appealing but geared to convert can help to create considerably more visitors for a website.
Headers And Subheaders
Breaking content up on a webpage is advantageous for you, for your visitors, and for search engines. Use h2 and h3 tags as well as your primary h1 tag to provide titles, subtitles, headers, and subheaders for your content. Readers will be able to skim content to find the section that interests them the most and you can use the headers to help guide your content in a natural direction. If these don’t exist then add them to your pages. Especially long pages may also benefit by having a navigation table where users can click through to the most relevant section for them.
Images And Other Media
Images can be a vital part of your website content. They provide interest and may even generate sales. Videos and other forms of multimedia content will further increase the value of a website so that you can enjoy optimal conversion rates and top sales figures.
Ensure your multimedia files load quickly and include titles, descriptions, and alternative text that is descriptive and contains a keyword that is relevant to the page on which is appears.
A website should be easy for users to navigate and good quality navigation will also ensure that search engine spiders are able to travel from one important page to the next. Use keywords for links to encourage others to do the same and to give your navigation direction and accuracy.
Add A Sitemap
One page that is often overlooked when creating a website design is the sitemap. The page is hardly exciting and only really includes a typically long list of text links to the various pages of your website. However, despite its lack of excitement it is an important and relevant page to search engines.
Create a compliant sitemap and link to it from your homepage. This way, search engines can pick up and crawl every page of your site without being pushed.
Page Load Times
Load times are important to your website and visitors. If a page loads especially slowly then visitors will leave and, because of this, search engines like Google also deem page load time to be one of the more important factors when they are judging the quality and value of your site. They may not give extra weight to those with fast loading pages but they are believed to penalise sites with slow loading pages.
As well as the speed at which pages load, you should consider the individual elements of your web pages. Make sure that images and other forms of media load quickly and fully and that there are no errors on your pages to enjoy the best results.
Follow these simple on-site SEO tips to help improve your performance and give you the ideal start to a search optimisation strategy.
Contact us today to discuss how we can help optimise your web pages. As well as off-page optimisation we are also experts in on-site SEO and can help maximise the potential for every page of your site.