Pay-per-Click: Building a Better Mousetrap
Paraphrasing Ralph Waldo Emerson: “Build a better mousetrap, and the world will beat a path to your website” We at Cocoa Promotions aim at building the best mousetrap possible. For you.
So how do you ensnare more visitors into your website, using one of the easiest and fastest ways?
Get your ads in Yahoo! and Google nearest to their clicks.
Pay-per-click is one of the mechanisms in internet marketing which drive online traffic.
You, however, need to understand it well to make sure you maximize its potential. Based on the keywords you use for your ads, the search engine does its work [calculation if you may] so that when someone enters a search, ads will display [yours preferably].
When they click your ad, then you get the pay. Pay per click!
Then it’s all about the most minimum spend on cost per click with the most probability of getting visitors through.
Cocoa Promotions prides in understanding how PPC works well for someone. We take care in using the most effective keywords in partnership with a good copy of your ad. It works hand in hand. A brilliant copy with unsuccessful keywords and vice versa, correct keywords with boring copy won’t stick.
There should be a click through. Search turns to an ad click turns to visitors on your pages.
PPC campaigns can be tuned very finely, targeting searchers by region, times of day, keywords, etc. This makes it highly customisable to perform according to your requirements.
PPC coupled with strong use of analytics and user metrics is a great combination. It’s the best mousetrap.
To find out how a PPC campaign can enhance your overall digital marketing strategy, contact us today: