Following these SEO basics for your website will help you attract targeted visitors for your site.

Search engine optimisation remains one of the most powerful and effective methods of generating growth from your site. By following some SEO basics for your website you can enjoy a steady stream of targeted traffic over time. It enables you to drive highly targeted visitors to each of your pages and this, in turn, means that you will enjoy good conversion rates as well as a large number of people on your website pages.

While SEO is constantly evolving and different sites offer different types of content, there are some facets of SEO that remain constant. Include high quality content, develop links and citations, and ensure that your pages are properly optimised; if you keep up this routine you will enjoy a steady stream of traffic for your site.

SEO Navigation ImageNavigation

The navigation on your website is, of course, vital to your users. Without good navigation menus and internal linking your visitors will not be able to find their way through the path of your site. They will be more inclined to leave your site than visit another page.

Create attractive menus by all means but ensure that they are legible and sensible first and foremost. Pithy and overly clever page titles will not always work to your advantage but that doesn’t mean you have to have exactly the same titles as every other page out there.


Your website should be accessible to as many people and groups as possible. Check that pages load quickly and that all of the elements on pages load without breaking. Follow links, allow images to load, and try your contact forms for a starter.

For more advanced testing, you should consider the time it takes for a page to load and try to minimise this. You can also offer large text and even provide translations to allow access for more people. Test on different devices, using different browsers, and on different operating systems too.

Analytics And Statistics

One of the key facets to good SEO is continued optimisation and this requires that you monitor your results and data. Install an analytics package like Google Analytics and store the information that it provides in a workable format.

Later in the SEO process you will be able to use this information to help you create appealing content, use beneficial keywords, and to test any changes and additions that you might make to your website.

Create Your Sitemap

Search engines are pretty effective at following links whether they are text links, flash links, or even Javascript but to be on the safe side you can create an XML sitemap. These offer the additional benefit that they can be used to submit your site and changes to Google as well.


Conduct thorough keyword research before you start the design and development of your site. Keywords will be used in every stage of the SEO process from design to content creation and linking.

There are many free and commercial keyword research tools available and, once you have some history behind your website, you will be able to use your own analytics and data to provide you with a greater depth of keywords.

Optimise Pages

If you have read anything about SEO then you will almost certainly have read about link building and content creation. You would be forgiven for thinking that these two elements are the entirety of an SEO campaign.

In reality, you should ensure that page elements are thoroughly optimised. Check your title tags, header tags, and your link and image tags to ensure that they are complete and they include your most important keyword.

Create High Quality And Highly Appealing Content

With that said, content is indeed vital to the performance of your site. Look for unique ways to add fresh content on a regular basis, develop a content marketing strategy, and stick to a content publishing routine so that you always have fresh web pages to work with.

Content can range from text to video and more. Use all of these types of content to create a highly appealing and effective search optimisation programme to benefit your business.

Distribute Content Outside Of Your Own Website

Distribute content to other websites, blogs, newsletters, and social media sharing websites. Fortunately, there are many locations that are willing to accept publications from other writers and content creators so make the most of these opportunities because it will help you to deliver links for your web pages.

Optimising According To Results

Track your results and, when you make any changes, track results before and after those changes. Use the information you gather in order to drive further change and advance. Using your analytics, website, and advertising data you can develop a highly effective marketing plan and online business. Use these SEO basics for your website to help and improve your search rankings and drive traffic to your site.

SEO is not the only form of online marketing but it is arguably one of the most beneficial. Contact us today and we will discuss how we can help you to improve your search optimisation effort and how we can provide you with the conversion and sales levels that you require.

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