There are many demands on your money. The first priority should be to spend it where you will get a huge pay back.
To succeed you need to win. To win you need clients. Lots of good clients. And good marketing is a sure-fire way to get them.
For too many solicitors and lawyers, this specialist subject is not fully appreciated, and is simply regarded as one of the many business expenses to be covered.
It isn’t. The truth is that if it is done correctly, it is the best investment a firm can make, and is the one investment than can make it easier to pay all the other bills.
Little else can give you the 1,000% ROI that many of our clients see on their digital marketing spend. (OK. Poaching a new partner who comes along with 500 existing clients may be better – but you’d still need to have a good digital marketing campaign to keep the growth going).
So, whether you think you need your entire marketing strategy re-done, or whether you’d just like to deal with a specific aspect of an existing campaign, contact us and let us show you what can be done.
Many of our clients initially used us to deal with a specific campaign or marketing issue, before entrusting us with their entire campaigns after seeing what we can do. So, whether you need some help with a reputation issue, need to hone a PPC campaign and get it producing results, want to increase your Google ranking . . .
We don’t mind being put to the test. On the contrary, we love it because it gives us a chance to show what we can do, after which we are sure our contribution to other elements of your digital marketing will increase.
Whether you are ready to dive right in, or just test the water, the procedure is the same. Fill in the form below and get the ball rolling.
Expert Service Package
Things work best when clients tell you what problem they need solved, and act on your expert legal advice and experience. They have the problem, you have the various solutions.
Then there are those clients who want to tell the lawyer what the solution is and demand that they implement it – sometimes against best advice.
It takes years of training and experience to become a good lawyer, and staying at the top of your profession takes a lot of study and constant immersion in the subject.
It’s not as difficult to understand marketing as it is to practice the law, but it is a subject that requires constant study and involvement to stay abreast of the rapidly changing trends, technologies and platforms.
We do the best job for our clients when they bring us their marketing problems, and allow us to come up with the solutions. With 12 years of specialist experience, we are experts.
With the Expert Service Package, we take care of all the marketing – website design and maintenance, deployment on various platforms, reputation building, niche market development and everything else.
We require close coordination with the law firm, and use our shared interest in the objective to get some really amazing results. It’s the way our most successful clients operate.
Open a new niche market; deploy to new mobile platforms; create new revenue streams.
Running alongside your existing marketing campaigns, we can take on precision campaigns to win you new clients. This allows you to measure the effectiveness and efficiency of the new campaign, and in our experience often shows up other opportunities for improvement in existing campaigns.
If you believe some aspect of your business should be producing more revenue, you are right.
If you have a new product or niche that you think could be developed, you are right.
Put us to the test. And, compare our results with those you currently get.
More Valuable Than Money
Raining on your Parade? Blow the clouds away and let the sun shine! Your reputation is your top asset.
It the natural inclination for a small portion of the population, to voice their real or imagined gripes as broadly and loudly as possible. Angry or vindictive people seldom speak the truth, using, as they do, only those ‘facts’ that support, or can be twisted to support, their position.
The internet and the ease with which it can be accessed from mobile devices, and especially the anonymity that it affords cowards, makes Reputation Remedy a vital necessity for any lawyer or solicitor, individual or firm, that is being attacked.
Reputation is vital. People do check. If searching your name, or a firm’s name, exposes one to negative links, the matter needs to be addressed as a matter of urgency.
As solicitors and lawyers you are ideally positioned to just “sue the bastards.” But that is not always as easy as it sounds, or even the wise thing to do. It’s an expensive and arduous process that can exacerbate the situation more easily than solve it.
There are strategies and tools to deal with attacks on reputation, and we have a great record of successful application of these for our clients.
As a word of caution. None of the ‘quick fix’ or ‘back-room abortion’ solutions should ever be used. A few years ago they worked. Now they don’t. Google is constantly changing their algorithms to locate and expose these ‘solutions’, and the penalty for their use is often to be banned from Google. That is far worse than the original problem, as on the one hand the bad links remain in place, and on the other, one can be denied the right to use Adwords or even appear on any search other than a search on one’s exact name.
We are deeply involved in reputation management for several clients and have produced results where others failed. We have an excellent relationship with Google and are trusted to do things properly, effectively and ethically.
Help Them Find You
When people need a lawyer – they want to talk to a lawyer. If they can’t find you, they will find someone else.
These days far more internet searches and internet business is done through mobile devices than from regular computers. A trend that is increasing steadily.
Over 90% of adults have their smartphones within arm’s reach for most of every day.
Over 25% of the younger generation use nothing other than smartphones or tablets to access the internet.
Most people looking to find a lawyer are doing it at a time of stress. They just had a crash; are about to get arrested; found their partner cheating; had an argument with a neighbour; got flashed running the lights; realised they could die and have no will . . .
Make sure that no matter what method they use to look, they find you. They are going to find someone. Win their business! Use technology to your advantage.
You have to cover all bases if you are serious about wanting new clients.
You be at the top of your game building your reputation and business. We’ll drive the business to you y making sure all bases are covered.
Online Reputation Immunisation
In business terms, your reputation as a solicitor or lawyer is just as important as your health.
Most people only think about their health after they get sick. Wiser people take precautions against ill health. They tend not to become infected, and when they are, they bounce back faster.
Your reputation can be safeguarded, and we strongly advice immunisation. It makes it so much harder for the parasites, bugs, scumbags, vermin, vampires and pirates if you are healthy and inoculated against them.
It’s not just a matter of dealing with situations as they arise. Your good works need to be well known. Your reputation needs booster shots and constant nourishment to make sure it is in top condition.
We have been prescribing and administering online immunisation for clients for years, and have an excellent record of maintaining their reputational health.
Every marketing company has Pay Per Click (PPC) as it’s core service. Except us. It is just one of many tools we employ – and in some cases we do away with PPC altogether.
PPC can be very effective. It can also be devastatingly expensive while being horribly ineffective.
Lots of ‘clicks’ on your website, does not equate to lots of clients. PPC is not a panacea for flawed marketing campaign or a floundering firm.
We routinely take over PPC campaigns and reduce their monthly cost, while increasing their effectiveness. Our best result to date was to reduce a PPC campaign from £10,000 a month to less than £5,000, while getting in 8 times as many new clients for the law firm.
Your PPC campaign may be fine. Then again, it may not be. If it isn’t getting you an ROI of at least £500% after a few months, you need to take action. Our average ROI for our clients is 1,000% across their whole marketing spend.
With this service we go through your PPC campaign, and your entire marketing strategy, and hone the PPC campaign to make it optimally effective.
Reduce Marketing Costs
This is our most basic service.
For a fee we will conduct and in-depth analyse your existing marketing campaign in all its facets, look into the services you provide, discover your true position on the internet, find any reputation issues and look for any untapped niches or revenue streams.
We don’t tell you how to run your business – we’re only interested in how to get you more business through Digital Marketing.
Whether you decide to engage us further or not, this is done to the best of our ability and is a genuine recommendation that will improve your marketing results. That is why it is a service we provide, and why we charge for it. It is not a sales pitch – although should you want us to assist further we would be delighted to look at doing so.
Pay Per Click
A strong organic ranking position is about the best marketing you can have.
There are all manner of tricks that can be employed to falsely raise organic ranking temporarily, but the list of these is diminishing. Google, Yahoo, Bing and the other search engines all work to stop this type of thing. They want ranking to be a genuine reflection of a company’s position.
Ranking doesn’t just happen all by itself because a particular firm is good. It needs to be worked on continually.
All marketing companies do SEO (Search Engine Optimisation) which is simply making sure that the search engines can find a client’s site.
We are talking far more than SEO. Having a good, strong, ranking is the result of strategic planning and devoted execution, and that is what we do.
Overnight results can often be achieved, but they have to be backed up by solid strategy if they are to be maintained.
We can map out how to get your organic ranking where you want it to be. Genuinely. That will make your reputation as a lawyer work for you to snowball your business.